Adé Hogue


I was tasked with creating a series of food-based letters for a popular grocery store chain to kickoff their Instagram feed in 2016. Each letter was shot and styled individually to showcase a particular item they sell. They were created as 9 separate images to spell out "delicious" on the brand's Instagram feed.

Client: ALDI
Agency: Weber Shandwick
Associate Creative Direction: Emma Arnold
Art Direction: Nicky Mazur
Lettering & Photography: Adé Hogue