Adé Hogue
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Mercedes-Benz Chicago Store

I worked with the team at Public School to design some chicago-focused lettering pieces for their new pop-up store on Chicago’s Magnificent Mile. I created three panels filled with the names of neighborhoods as well as different chicago-isms. One of the three would remain in the store while the other two would tour the city alongside their flagship vehicles. The designs were also converted to a limited-edition print and pennants.

Client: Mercedes-Benz
Agency: Public School
Art Direction: Lauren Bernstein
Lettering: Adé Hogue

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